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New rise in plastics processing industry  #3 (97) 2011

Positive market trends affected Interplastica 2011 show results. The fair took place on January 25th to 28th and attracted about 20000 expert visitors who were very interested in latest international innovations demonstrated there.

The Russian plastic and rubber products market has picked up and is gaining momentum. Although recovery is a little slower than in the rest of the BRIC region, there is investment in every area of the industry again. Projects that had been put on hold due to the global financial and economic crisis have got underway again and new tasks are being addressed. There is still considerable need for investment in Russia, with production capacities being expanded and modernised, especially in the areas of packaging and medical technology. Nevertheless the projects which were suspended due to global financial and economic crisis are gradually gather their pace and some concepts for new productions are being developed.
The improvements in market dynamics was clearly visible during the 14th International Specialized Plastics and Rubber Processing Industry Fair Interplastica 2011 which was held in Moscow, January 25th to 28th. The show featured exhibitors from form 28 countries. China, Germany, France, Italy, Austria, Portugal, Taiwan and Turkey were participating under the official government support. Traditionally the most exhibits were demonstrated by Russian, German and Italian companies. 20,000 expert visitors from Russia and CIS arrived to Moscow in order to take a pert in Interplastica show and Upakovka/UpakItalia 2011 show which was hold in parallel. 890 exhibitors for both fairs demonstrated their products at more than 17,000 sq. m. exhibition space.
The organizers of Interplastica held at Expocenter, Moscow Exhibition Center, situated at Krasnaya Presnaya were represented by German Messe Duesseldorf and its subsidiary OOO Messe Duesseldorf Moscow. Erhard Wienkamp, a Member of the Managing Board of Messe Dьsseldorf, was thrilled by the response. "The fact that we enjoyed such good feedback at Interplastica, just a few weeks after the world’s leading international trade fair in the industry, K 2010 in Dьsseldorf – both amongst the exhibitors as well as amongst the visitors – shows us the great importance of this fair in a key market. Interplastica is a prime player when it comes to meeting leading decision-makers in the plastics and rubber industry from throughout the region, and personal contact is still extremely important in Russia, so having a market presence is crucial."
European manufacturers of plastic and rubber machines are benefiting from the recovery of the Russian market, with German vendors remaining the number one suppliers, followed by Italian manufacturers. Following the global financial and economic crisis there was a serious slump in demand, but since the 3rd quarter of 2010, which saw exports of machines from Germany to Russia rise 41% on the same period in 2009, there has been sustained recovery. In total, Germany exported plastic and rubber machines worth a total of €76.6 million to Russia in the first nine months of the year. Bernd Notel from the Fachverband Kunststoff- und Gummimaschinen im VDMA (association for plastics and rubber machinery within the VDMA) is optimistic for the future, too.
"The market is picking up, even if confidence in lasting stability is slow to become established. The situation in the plastics and rubber processing industry in Russia remains tense, as prices for raw materials are very high and there are relatively few vendors. The country is very rich in resources, but the value creation process has yet to reach this industry. State support for the production of plastic products would be very helpful. German machines are in great demand, but financing new investment remains an ongoing issue."
Like his German colleague, Mario Maggiani from the Italian plastic and rubber machinery association, Assocomaplast, is very optimistic about the positive trends in the Russian plastics and rubber industry.
"China and India evidently recovered faster from the impact of the crisis than Russia, but since the end of 2010 there has been considerable growth in demand here too. Italian exports of plastic and rubber machines to Russia in the first nine months of the year amounted to a total value of about €49 million. Russia is still one of the most important markets for Italian vendors, 72 of which are represented as exhibitors at INTERPLASTICA alone. This venue gives these companies the opportunity to meet interested customers who are eager to invest, and the number of concrete negotiations rose significantly in comparison to last year".
The trade visitors took the opportunity to get an overall impression of the market and recent innovations from around the world as well as to see the extensive range of products and services offered by the Russian exhibitors, which had grown considerably since last year. Many of the visitors were very well informed, came to Interplastica armed with specific questions. It is no coincidence that some exhibitors were succeeded to conclude a range of major contracts during the four days of the fair.
The next Interplastica will take place in Moscow in early 2012, once again in parallel to Upakovka/UpakItalia.

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