Cereplast to sell bioplastics in Italy and Slovenia
Cereplast is continuing its push into the European market thanks to a new distribution deal with ColorTec to sell bioplastics in southern Italy and Slovenia.
US-based Cereplast says Italian manufacturers, in particular, are looking towards bioplastics after the country’s government announced a ban on PE bags earlier this year. "We are confident that demand will continue to rise in Europe as stores in Italy alone use approximately 20-24 billion plastic bags a year, which accounts for one-fifth of all European use,” said CEO Frederic Scheer. “This is the equivalent of a potential $1bn bioplastics market in Italy as plastic bag manufacturers now have to replace traditional plastic with environmentally-friendly materials." Under the terms of the agreement, Cereplast will supply ColorTec with its Compostable 3000 film for shopping and rubbish bags. Last month, Cereplast targeted growing bioplastic demand in Europe by opening a new headquarters in Bonen, Germany. “In 2010, Cereplast entered into a number of multi-million dollar agreements with European manufacturers and distributors, including Sezersan Ambalaj and RI.ME. Masterbatch, and the pipeline for new contracts for Cereplast resin across Europe continues to grow rapidly,” Scheer said at the time. The company also plans to open a manufacturing plant in Europe in 2012 with double the capacity of the US factory.