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Color brings success  #12 (70) 2008

When speaking about innovative packaging striving for standing out among existing products, Clariant Masterbatches is a really valuable partner in polymer dying and special effects field

Modern dying technologies
Clariant provides color masterbatches for almost any polymer applied in modern packaging including PE, PP, PS and foamed PS, PET, PVC, ABS, PC and SAN. Along with the widest range of standard and special colors Clariant offers pearly, flourescent and marble additives as well as additives for special effects like flec, flitter and metallic. Thaks to modern dying and special effects technologies it becomes possible to realize any creative idea. Furthermore, additives innovations allow customers to optimize plastic products stability.
However Clariant activity is not limited only by supplying. Knowledge about customer preferences and actual color trends favours leading positions of company's customers. Extenseve database and patented color choice system allow to consider individual requirements for packaging, polymer grade and many other charachteristics.
General approach for complex problems ensures uniform results regardless of area of production. For example if it is necessary to produce 2-layered packaging for Europe and 3-layered packaging for North America, but their appearance has to be the same, Clariant can find solution for manufacturers from different continents.

From concept to finished product
Every Clariant’s project starts with detail clarification of individual customer tasks. What kind of appearance will the finished product have? What polymer grade should be applied? What will the package contain? How matted or transluscent should it be? What material resistance required? What packaging technologies should be applied? Is it necessary to use recycled material? What production cost restrictions should be considered? What quality standards should be met? What are functional requirements for the finished product?
Today in order to ensure market competitiveness it is not enough to have technically perfect facilities. It is more important to take strategic marketing decisions at the development and production stages. To make the properly designed product enter the market at best time it is necessary to have a partner with good understanding of not  dying technology only. And consumer should take decisions concerning dying methods taking into account various factors such as brand initiation, production differentiation, current social and market trends, modern technologies.
Strict adherance to all those parameters ensures the best results.

Available for everybody
Once project parameters are set, product development is finished and color choice is made, Clariant comes in with its long-term experience of successful operation. The most popular shade in the market is defined with the aid of electronic color library resources. For bottles and caps prototypes manufacturing Clariant provides molding machines and injection molding palnts. Physical and optical examinations are preformed in fully equipped laboratories to detect possible problems before the production start-up.
For its European customers Clariant offers qualified service in its 19 divisions.  Clariant Masterbatches production is presented by world-known brands: Remafin – olefin masterbatch, Renol – masterbatch for technical resins, PS and PVC, Cesa – additive masterbatches, foaming agents, Hydrocerol nucleating additives, Omnicolor –flexible color masterbatch and Enigma – for special effects.

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