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Look before you leap  #11 (57), 2007

Anna Vilens

Anna VilensHaving decided to devote November issue of the magazine to fiber and non-woven materials we took a certain risk: how will our reader, who is used to our “molding-extrusion” content, accept description of absolutely different branch of processing industry?
But the resonance that emerged even before the issue came out showed that our anxiety was groundless: our readers were ready to snap up information about the market of manufacture and consumption of chemical fiber and non-woven materials. Why? The answer is simple: this branch is rather promising and attractive for investments.
Our authors notice undoubted achievements of domestic enterprises in this industry; however at the same time they try to warn eager investors: owing to lack of coordination in actions of manufacturers there is high possibility of glut in the market with certain types of products.
The same problem aroused today in the domestic market of foamed polystyrene: underestimation of objective reality by its participants may place financial stability of many enterprises in jeopardy.
According to our experts the reason for such situations lies in the fact that domestic manufacturers are unfamiliar to serious marketing planning, and sometimes they are not willing to estimate all factors. Besides the ordinary “Look before you leap" is appropriate here more than ever…

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