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KraussMaffei’s merged PET marketing handed to Netstal


KraussMaffei Group has merged the marketing functions of its Swiss and German PET divisions, in Näfels and Munich, under the control of Netstal.
Revealing the decision at Fakuma, the group said responsibility for the new business unit will be assumed by Thomas Anderegg, who has been in charge of Netstal's sales, marketing and applications departments with the business units CAP, MED, PAC and TEC, for the last two years.
Despite the marketing tie-up both Netstal's and KraussMaffei's PET products will continue to be promoted under their respective brand names of PET-LINE and PETForm, the group said.
Dietmar Straub, the outgoing chairman of KraussMaffei Group, said: "By bundling the activities under one roof we coordinate our group-wide activities to the benefit of our customers, enabling them to select the right product for their particular application from a bigger product portfolio comprising the Netstal and KraussMaffei brands.
Straub said he was convinced the move would "further strengthen our market appearance in the area of PET".
"The members of the team are highly competent and I wish every success to all those involved," added Strauss, who leaves the group later this year.
KraussMaffei also announced the departure of Reto Morger, the group's marketing manager who has been with the company for 14 years.

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