Global PET beer bottle consumption is forecast to grow at 5.3% to reach 7.7 billion bottles by 2015, according to a major new multi-client study published by Pira International. According to the study, PET beer bottle consumption totalled 6 billion units in 2010, which represents 2.0% of the 293 billion world beer packaging market volumes. The Future of Beer in PET Packaging - a multi-client study for brewers, brand owners, packaging converters and suppliers provides quantitative market sizes segmented by barrier technology, bottle size, region and country, said Pira. Central and Eastern Europe is the dominant market for PET beer bottles and Pira expects the region to show good growth. In Asia-Pacific, China will lead demand for beer in PET but growth has been generally lower than was originally anticipated by market participants. "Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages," said Adam Page, Head of Editorial at Pira. “New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."