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Polymer industry - on the rise  #3(121), 2013

The Russian market of plastics and rubber has bags of potential and offers promising business opportunities – that’s unanimous verdict of exhibitors at Interplastica-2013, held in IEC Expocenter on Krasnaya Presnya (Moscow) from 29th January to 1st February

At the trade fair an impressive range of innovative products and services was presented, in the areas of machines and equipment, raw material production and processing. At that at the exhibitors’ booths besides lively business discussions numerous deals were concluded. Evident visitors’ resonance has strengthened the leading position of this specialized trade fair for plastics and rubber technologies in Russia and entire CIS region. 20 thousand business visitors attended Interplastica-2013 and being held at the same time Upakovka/UpakItalia – trade fair for packaging technologies.

After talking to exhibitors from different product areas, the Chairman and CEO of Messe Dьsseldorf GmbH, Werner M. Dornscheidt, was overall satisfied and concluded:
 - The Russian market has clearly revived; exhibitors are talking about very real negotiations and deals. Some visitors had a long way to come to experience the new technologies from international and Russian suppliers up close at the event. The very positive outcome of the Interplastica gives us reason to look forward to the K-2013 in Duesseldorf this October with confidence!

The plastics sector is a particular beneficiary of the favourable development in Russian economy; the upturn in important consumer segments has generated an increasing demand for machinery, raw materials, technical parts and semi-finished goods. The packaging sector continues to have an important role to play and the construction industry has also pepped up, mostly due to extensive nationwide renovation and modernization activity which needs insulating materials, pipes and window frames, etc. The automotive sector has also built up momentum; a number of production sites have been built or are underway. Experts expect an increase in per capita plastics consumption of around 10 kg over the next four years (estimated to grow from approx. 39 kg in 2012 to around 50 kg in 2016). 

Bernd Noetel, representative of the Fachverband Kunststoff- und Gummimaschinen (Plastics and Rubber Machinery Association) in VDMA (Verband Deutscher Maschinen- und Anlagenbau - German Engineering Federation), estimates as good the perspectives and delivered opportunities in the Russian market over the long term:
 - Economic development continues to promise constant growth, the situation in the country is stable and predictable for international business partners. Not only suppliers of big machines and plants can expect good figures - manufacturers of individual machine components also have interesting sales potential. Two issues remain popular discussion topics: firstly, the question of financing investments - manufacturers who offer their own solutions intensify their customer relationships by doing so. Secondly, the facilities for recycling plastics, which remain undeveloped in the country. People are saying that the Russian state is going to provide money for implementing a recycling system. This would be important for the development of the market and also for changing the population’s attitude to plastic as a valuable recyclable material.

According to Bernd Noetel, German exhibitors at Interplastica-2013 were generally very pleased with how things went. Intense negotiations were taking place right from the 1st day; business visitors came not only from all over Russia to Moscow, but also from neighbouring countries, even Turkey. 

A positive view of the Russian market is shared by Mario Maggiani, Director General of the Italian Plastics and Rubber Processing Machinery and Moulds’ Manufacturers Association, Assocomaplast:
 - For many years, of all the BRIC states, Russia was the one with the most hesitant market growth - especially when compared with the dynamism shown by China and India. The world-wide financial crisis has also left its mark in Russia. However, plastics processing has undergone a major upturn in the country since last year. The result for Italian machinery suppliers has been an increase in their exports to Russia by around 25 per cent in the first ten months of 2013. Packaging remains a very important sales area; construction and automotive sectors are looking up. Among Italian exhibitors at Interplastica there were many companies who have been active in Russian for a long time - they are now benefiting from good personal contacts which still play an important role in Russian business life. But some very promising new relationships were formed from the opening day. Inquiries from Siberian businessmen made us take notice - it seems like a region with great potential. 

The twelve Taiwanese exhibitors, including the National Machinery Manufacturers’ Association, also remained very satisfied with how things went at Interplastica-2013. They found a positive resonance from visitors to their booths, managed to build on their existing business relationships, and create new contacts. The companies were one in stating they wanted to exhibit again at next year’s event, where they also plan to exhibit machinery for the first time. 

The exhibitors at Interplastica were unanimously impressed by the high level of expert knowledge of the visitors, who were well-informed and came with detailed inquiries. From their part, visitors were enthusiastic about the wide range of offers and in-depth advices offered by exhibitors. 

Exhibitor presentations was not the only attraction - there was a special show about raw materials, organised by Messe Duesseldorf and its subsidiary Messe Duesseldorf Moskow Ltd. for the first time. Within this arrangement Russian and international companies made presentations about latest developments and products. Presentations have drawn a wide response – each gathered 40-50 visitors – quite well for the first run. 

The next Interplastica event will as usual be held in Russia’s capital and is scheduled for 28th to 31st January 2014. Exhibition will again run in parallel with Upakovka/UpakItalia. For additional information refer to www.interplastica.de.

NUMBERS
Interplastica-2013 was considerably larger than that of the last year, with a net occupancy of over 13,000 square meters and featuring more than 700 exhibitors from 26 countries, what essentially exceed figures of 2012. Exhibitors from Russia, Germany, China and Italy were the largest groups of participants: exhibition was attended by 212 Russian, 154 German, 139 Chinese and 65 Italian companies.

German equipment continues to be ranked 1st in terms of deliveries to plastics and rubber processors in Russia. Germany’s share in total export was 30.8 percent, followed by Italy (16 percent) and China (11.6 percent). German exports to Russia in the first eleven months of 2012 amounted to 185.9 million euros and thus increased by 9.7 percent, compared with the same period in 2011.


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