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Chinese market strong for German film equipment


Chinese demand for Bruckner Maschinenbau’s large, high-end film lines has bounced back after the economic downturn, says the Germany-based firm’s sales director Markus Gschwandtner

“The market is rebounding for us in 2009 and it looks like 2010 will be better for us than 2009,” Gschwandtner said at his firms’ Chinaplas booth in Guangzhou.
Bru"ckner claims about a 90% market share in China, where the firm makes equipment that produces biaxially oriented PET, polypropylene and polystyrene film.
October and November “looked tough,” he said, but after Chinese New Year in January, the market started to become more active, and Bruckner is benefiting, says Gschwandtner. In the past five months alone, Bruckner has secured 10 orders, eight of them in China, and most for BOPP film.
Gschwandtner estimates that China’s total industry wide nameplate capacity for BOPP film is about 3 million metric tons, with utilization rates nationwide running at about 85%. So, even if the sector’s growth slows this year to about 8%, from its usual 10-12% annually, that would equal an increased throughput of approximately 240,000 tons, he said. By his calculations, that means a need for six to eight more BOPP lines to handle that work. Landing most or all of those orders would make for a good year, he indicated.


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